Christine, Meet MAX Advertising.

I have officially finished my 3^rd week at MAX.  This week will make one month; crazy how time flies!

My name is Christine, and I am the newest member at MAX.  I work in Account Services, specifically with Beth Isikoff and Christie Matte.   – corresponding with clients, creating client proposals, helping with copy for a client ad and even some social media.  What I gathered from the past few weeks is that I have the opportunity to learn so much from the people here.

I’ll be the first to say that people my age (early 20s, fresh out of college) are a little ignorant.  We all think we know something about everything, especially since we grew up with the Internet.  Everyone thinks they know how to use computers and software better than anyone twice their age.  We all think no one over the age of 30 could possibly understand social media.  We think we’re way more creative than anyone our parents’ age could ever be. Spend a day with some of my co-workers and you’ll learn just how wrong these assumptions are.

Being the youngest in the office, I have this amazing opportunity to learn about all aspects of advertising from those who have some solid experience in this industry.  Coming from a PR background, I’m definitely unfamiliar with some aspects of advertising.  Honestly, the whole creative process of creating ads, logos and tag lines is something that is completely new to me.  And who knew there was so many freakin’ fonts to use? And HTML? Coding emails and websites seriously overwhelms me.  Luckily I work with some awesome people who are rock stars in these areas.  I’m positive that I can learn so much from them.

I’ll be blogging weekly, sharing my experiences here at MAX.  Follow me as I dive into the advertising world and share new tips and tricks I learn.  I’ll even reveal some secrets that I didn’t want to admit to my co-workers!  Things could get juicy!  For now, I’ll leave you with my first secret … I think I hate Keynote and didn’t even know what it was until three weeks ago. Oh, and that I still can’t believe I have a “real” job.  Am I seriously old enough for this?