IMAGE Film & Video Center, the Atlanta Film Festival’s parent organization, came to MAX with a problem, it wanted to re-brand its image to the public. MAX, a marketing advertising agency, developed a marketing campaign for the Atlanta Film Festival that incorporated print, television, web, social media, banners, billboards and wild posters. The campaign was extremely successful – attendance doubled over a three-year span while Facebook and Twitter came alive with talk about the festival.

Party City sales had been unresponsive to free-standing newspaper inserts. MAX Advertising recommended a radio ad campaign positioning Party City as a solution to a party planner’s “Party Anxiety.” Store sales leaped 10-32%.

Entertainment Design Group (EDG) had a problem conveying and insuring their capabilities to future clients. MAX marketing and advertising agency created a capabilities brochure that showcased EDG’s ability to execute a high-end event. EDG was so pleased with the collateral design and the results created by MAX Advertising that they asked MAX to create another version of their brochure to distribute at tradeshows and events.

The legal marketing team Troutman Sanders needed to create a promotional piece that emphasized their corporate counsel expertise and encouraged attorneys to visit their tradeshow booth and their website. MAX designed and developed a “Five Issues” brochure and CD that received a 10% response rate and, to date, four new accounts for the firm.

The legal marketing group at McKenna Long & Aldridge, LLP, hired MAX Advertising to reinvigorate its image, bring consistency to its branding, and reposition itself among corporate counsel and executives of Fortune 500 companies. Awareness during the campaign reached an all-time high for the firm, as noted in a reader survey conducted by Corporate Counsel.

Sovereign Bank wanted to encourage customers to “Go Paperless” by activating e-bills. MAX Interactive Advertising Agency created an online financial marketing campaign that educated customers on e-bills and featured a cause-related incentive to promote customer activation. The campaign generated a 32% lift in e-bill activations and more than doubled activations compared to the same two months the previous year.

Fifth Third Bank asked MAX marketing and advertising agency to help incite more customers to use their online bill pay feature. MAX developed a direct mail campaign that featured an incentive to try the bill pay feature – a donation toward breast cancer research for customers who made three or more bill payments online. Use of the feature rose by 5.31% and the bank contributed $27,285.00 to the American Cancer Society.

Atlanta accounting firm Bennett Thrasher’s financial marketing team asked Atlanta brand marketing firm, MAX Advertising to help them more clearly define and articulate the company’s branding, due to the fact that their current materials didn’t convey a cohesive message. Not only did the Bennett Thrasher’s new identity win an award, but it also increased recognition of the firm’s values and differentiators in meetings with clients and prospects.

Perceived as a community hospital, DeKalb Medical needed to raise public awareness of its quality doctors and high-level technology. An integrated campaign drove awareness to a ten-year high of 37% during the two-month run of the campaign.

Community awareness of the Varsity’s Alpharetta location was low and restaurant sales were flat. MAX developed an integrated local marketing campaign that included bus wraps, newspaper and direct mail, resulting in a 30% climb in business the following quarter. The campaign was subsequently expanded to all five Atlanta locations.

Mary Mac’s restaurant, a long-time Atlanta icon, needed to incorporate its updated brand into its website while streamlining some procedures. MAX’s creative team designed and implemented a website that gave employees a quick way to update menus and prices as well as providing a more efficient and trackable online method for customers placing banquet and catering orders.